OVERLOOKED TO BOOKED
A transformational PR coaching program for coaches, consultants, and personal brands ready to get seen, respected, and featured strategically, The She Way™.
Go From Overlooked to Booked
This 90-day coaching program will teach you the exact strategies for securing media coverage, building relationships with journalists and positioning yourself as an industry expert.
This PR coaching program is for you if:
You have talent and want more people to see and talk about you.
You’re tired of watching less-talented people get more shine
You’ve got things to sell, but not enough people know about them.
You want to build your brand like a pro, without the guesswork
You’re done being overlooked and ready to be taken seriously.
The Game Plan
How We Get You Seen
Over 90-days, this PR Coaching Program walks you through the exact steps to get seen, get covered, and get paid. Each week builds on the last, giving you a clear, easy-to-follow path to turn your brand into a media magnet. No fluff. No busywork. Just real strategy that gets real results.
Foundation & Setup
Weeks 1 – 2
We’ll get your brand ready for press. You’ll set clear goals, clean up your message, and build a press kit that makes people pay attention. By the end, you’ll feel clear, confident, and ready to be seen.
Pitch Development
Weeks 3 – 4
Time to write your first pitch, something that tells your story in a way that stands out. You’ll make a list of media contacts and start warming them up before we send anything out.
Press Outreach Begins
Weeks 5 – 6
It’s time to send your pitch. You’ll learn how to talk to the people who can feature you and follow up the right way. This is where real press starts.
Bookings & Media Wins
Weeks 7 – 8
You’ll start getting interviews, podcast invites, and press mentions. Then we’ll show you how to use those wins to grow your name and build trust with your audience.
Final Wave
Weeks 9 – 10
End this phase with one more round of pitches with new ideas and help you plan a buzz-worthy moment, like going live, doing an event, or announcing something big.
Recap & Regroup
Weeks 11 – 12
This is the time to look at what worked and what didn’t. Make adjustments to the strategy so it’s easy to start again or keep building on the progress already made.
what you’LL LEARN
By The End Of This PR Coaching Program You Will:
Go from Overlooked to Booked with the exact strategies to secure media coverage, build trusted relationships with journalists and creators, and position yourself as the expert people want to feature.
Build a powerful press kit, pitch letter, and outreach templates that get attention
Pinpoint the right publications, podcasts, creators, and speaking opportunities to elevate your brand
Pitch journalists and aligned influencers with confidence — and land real features
Secure media coverage and collaborations that grow your visibility and credibility
Leverage press and influencer content to attract new clients and lead as an industry expert
Are You Good At What You Do, But Nobody Knows It? We Help You Get Seen, Heard, and Talked About. Join our 90-Day PR Coaching Program today.
Blog
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Overlooked to Booked
Our 90-day PR coaching program helps business owners, creatives, and rising brands get noticed. We show you how to share your story, build trust, and get more people talking about you in the right way and in the right places.